Data storytelling for CPG Brands

Data for CPG brands

Q: What is the current state of the CPG market?

Q: How has COVID-19 impacted the CPG industry?

  • A spike in the sales of canned goods of 318%, followed by a sustained increase of 120% year over year
  • A decrease in single serving packages by 40%, but an increase in family-sized packages by 60%
  • Retailers devoting more shelf space to “core brands” and less space to specialty items, like gluten free foods.

Q: What kind of stories can data tell?

  • Shifts in consumer demand and tastes
  • The success of in-store promotions like BOGO (buy one, get one) sales and coupons
  • The effectiveness of digital advertising like social media ads and sponsored content

Q: Why should CPG brands care about this data?

Q: How has the CPG industry been impacted by digital transformation?

Cervin Ventures is actively investing in entrepreneurs and companies that intend to rapidly disrupt the B2B software space

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Cervin Ventures

Cervin Ventures

Cervin Ventures is actively investing in entrepreneurs and companies that intend to rapidly disrupt the B2B software space

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